The Secret Behind Japan’s Delicious Rice
Rice is an indispensable part of the Japanese dining table.
From a perfectly prepared bowl served in an orthodox Japanese restaurant to the simple convenience store onigiri (rice ball) or a hearty gyudon (beef bowl), Japanese rice has earned a reputation for deliciousness both domestically and internationally.
Why is this familiar grain so special to us Japanese, and why does it captivate people around the world?
This article explores why rice is more than just sustenanc – it’s a “soul food” deeply intertwined with Japanese culture, history, and the hearts of its people.
We’ll delve into its varieties, cultivation methods, the history of rice farming, tips for delicious cooking, and the extraordinary dedication Japanese people have towards rice.
Join us on a journey into the profound world behind that everyday bowl of rice.
Table of Contents
Why is Japanese Rice So Delicious? The Reasons Acclaimed by the World
Behind the high praise for Japanese rice lie the inherent characteristics of the rice itself, its global reputation, and the solid reasons supporting its quality.
The Star of Japanese Rice: Japonica Variety
The rice primarily cultivated in Japan is a variety called “Japonica.”
This Japonica rice is characterized by its short, rounded grains, and when cooked, it boasts a unique stickiness, sweetness, and a glossy sheen.
This stickiness is essential for Japanese dishes like sushi and onigiri, creating a pleasant texture and flavor in the mouth. In contrast to long-grain Indica rice, which is less sticky, this characteristic of Japonica rice deeply resonates with the Japanese palate and has been cherished for many years.
The Expanding Global Reputation of Japanese Rice
In recent years, with the worldwide boom in Japanese cuisine, Japanese rice has also gained international acclaim for its high quality.
It’s increasingly recognized as an essential ingredient not only in authentic Japanese restaurants but also in establishments offering Japanese-style cuisine.
For example, tasting events for “inarizushi” (sushi rice stuffed in seasoned fried tofu pouches) made with Japanese rice have been held in Russian retail stores.
In Finland and France, sushi restaurants and onigiri shops using Japanese rice have emerged.
Particularly in the United States, an “ONIGIRI” boom has taken hold, especially in cities like New York and Los Angeles.
The reasons for its popularity include being “filling, easy to eat with one hand like a sandwich, convenient to carry, and delicious even when cold,” in addition to meeting diverse dietary needs such as gluten-free and vegan options.
In the UK and Brazil, Japanese “Katsu Curry” has gained popularity, where Japanese rice is considered a crucial element in reproducing the authentic taste.
In Thailand, Japanese rice is treated as a luxury ingredient, valued for its high quality, safety, chewy texture, and unique flavor.
Thus, through dishes like sushi, onigiri, and curry, the deliciousness of Japanese rice is being recognized and its consumption is expanding worldwide.
The popularity of Japanese food itself significantly influences this trend, creating a virtuous cycle where experiencing Japanese cuisine sparks interest in Japanese rice.
The Four Pillars Supporting High Quality
The global acclaim for Japanese rice isn’t just about its taste; there are concrete factors that support it.
- A History of Breeding and Diversity
For many years, Japan has continuously improved rice varieties in pursuit of even more delicious rice.
As a result, there are currently 285 varieties of table rice alone, and a total of 889 varieties including glutinous rice and sake rice.
This relentless effort for quality improvement is the driving force behind the creation of diverse, high-quality rice. - Strict Quality Control Systems
Japanese rice production begins at the cultivation stage, minimizing the use of pesticides and fertilizers.
After harvest, it undergoes meticulous drying, hulling, and brown rice selection (removing discolored or poorly shaped grains using optical technology).
Even after milling, various aspects such as grain shape, moisture content, and eating quality are rigorously checked.
This thorough quality control solidifies the reputation of safe, high-quality Japanese rice.
This strictness is a significant advantage for Japanese rice amidst growing global concern for food safety and traceability. - Favorable Climatic Conditions for Rice Cultivation
Japan’s climate is well-suited for growing rice.
In particular, significant temperature differences between day and night from mid-July to mid-September, when the rice ears mature, allow starch to accumulate efficiently within the grains, resulting in flavorful rice.
This natural blessing is one of the foundations of the deliciousness of Japanese rice. - A Demanding Japanese Food Culture
As rice is the staple food in Japan, consumers have exceptionally high standards for it.
Continuously meeting these high domestic demands has, in turn, refined the quality of rice, leading to the international reputation of Japanese food culture, such as sushi and washoku (traditional Japanese cuisine), and consequently, the global popularity of Japanese rice itself.

Challenges in Export
Despite its global reputation, Japanese rice faces the challenge of price competitiveness in exports.
In addition to being pricier compared to rice from other countries like the US and Thailand, transportation and distribution costs are added, further increasing its selling price in overseas markets.
To overcome this price difference, a brand strategy that highlights the added value of Japanese rice – its quality, safety, and the story linked to Japanese food culture – is essential.
The Japanese government has also set export expansion targets for rice, and future initiatives to further promote the appeal of Japanese rice to the world will be crucial.
The Diverse Personalities of Rice: Representative Varieties and Their Characteristics
Japan boasts over 300 varieties of rice, most of which belong to the Japonica family, known for its stickiness and deliciousness even when cold.
The unique taste, aroma, and texture of each variety infinitely expand culinary possibilities.
Here, we introduce some particularly popular representative varieties and dishes that capitalize on their individual characteristics.
The eating quality of rice can be broadly classified into four types based on combinations of “sweet vs. light” and “chewy vs. firm,” which serves as a reference when considering pairings with dishes.
Variety Name | Main Production Areas | Taste | Aroma | Stickiness | Texture | Recommended Dishes | Characteristics & Other Notes |
Koshihikari | Niigata, Ibaraki, Tochigi | Sweet | Rich | Strong | Chewy | Onigiri, bento boxes, general Japanese dishes, rice bowls, takikomi gohan (seasoned rice) | Long-standing No. 1 in planted area. Exquisite balance of stickiness and sweetness. Uonuma産 (from Uonuma, Niigata) is especially famous. |
Hitomebore | Miyagi, Iwate, Fukushima | Sweet | Sweet | Moderate | Firm | Curry, fried rice, meat dishes, Chinese cuisine | Delicious even when cold. Clean taste. Soft and sweetly aromatic when cooked. |
Akitakomachi | Akita, Ibaraki, Iwate | Light | Subtle | Moderate | Firm | Sushi, sashimi, tempura, onigiri | Good balance of stickiness and firmness. Flavor doesn’t degrade much when cold. |
Nanatsuboshi | Hokkaido | Light | Subtle | Weak | Firm | Sushi, fried rice, curry (with less water) | Refreshing taste. A versatile type that goes well with any side dish. |
Yumepirika | Hokkaido | Sweet | Sweet | Strong | Chewy | Richly flavored meat dishes, onigiri | Strong stickiness and rich sweetness. Mochi-like texture. |
Tsuyahime | Yamagata | Sweet | Aromatic | Moderate | Firm | Shio-musubi (plain salted rice balls), general Japanese dishes | Beautiful white and glossy appearance. Elegant balance of sweetness and umami. Delicious even when cold. |
Sasanishiki | Miyagi, etc. | Light | Sweet | Weak | Firm | Sushi (for shari – vinegared rice), Japanese cuisine | Less sticky and separates easily. No off-flavors or peculiarities. Sometimes described as having a very sweet aroma. |
Hinohikari | Kumamoto, Oita, Kagoshima | Sweet | – | Moderate | Chewy | Onigiri, bento boxes, general Japanese dishes | Popular in Western Japan. Moderate stickiness and sweetness. |
Sakihokore | Akita | Deep Sweet | Elegant | Moderate | Plump | – | New variety registered in 2023. Outstanding whiteness and gloss, with a distinct grain texture. |
Harewataru | Aomori | Sweet | – | Strong | Soft | – | New variety registered in 2023. White and glossy, delicious even after freezing and thawing. |
(Note: Aroma descriptions vary by source; representative tendencies are listed.)
These diverse varieties are not just about differences in taste; they are the culmination of the climate, food culture of each region in Japan, and the ceaseless efforts of producers.
For instance, the “Special A” rank announced annually by the Japan Grain Inspection Association is the highest rating for rice’s eating quality, and many production areas and varieties strive for this evaluation to improve their quality.
The existence of such ranking systems promotes healthy competition among production areas and contributes to an environment where consumers can choose even more delicious rice.
While detailed information on rice aroma is not uniformly provided as extensively as taste and texture,
the sweet aroma of “Yumepirika” and the fragrant scent of “Tsuyahime” are recognized as important attractions for specific varieties.
Thus, by considering the individual characteristics of each variety and its compatibility with dishes, your dining table can become even richer.
The Journey of Rice Cultivation in Japan: A History of Rice and the Japanese People
Rice cultivation in Japan has transcended being a mere means of food production; it has profoundly influenced social structures, culture, and even the Japanese psyche.
Tracing its history is indispensable for understanding the formation of Japan as a nation and the identity of its people.
The Introduction of Rice Farming and Societal Change
The origins of rice cultivation are ancient, with cultivation in the form of sowing and harvesting wild rice seeds said to have begun around 30,000 years ago during the Stone Age.
Wet-paddy rice cultivation techniques are believed to have been introduced to the Japanese archipelago about 3,000 years ago, around the 10th century BC, first in northern Kyushu.
There are various theories about the route of transmission, but theories suggesting it came from the Chinese mainland via the Korean Peninsula or directly from the lower Yangtze River basin are prominent.
Initially, it involved direct sowing in dry fields or wetlands,
but the high productivity of wet-paddy rice farming prompted a major shift from a life centered on hunting and gathering to an agricultural society where people settled and cooperatively grew rice.
This change not only stabilized food production but also brought about significant transformations in social structure.
Maintaining paddy fields required the development of irrigation facilities, and powerful clans had large-scale reservoirs and waterways constructed.
This enabled rice cultivation even in plains and basins far from rivers, and civil engineering technologies, later applied to kofun (ancient tomb mounds) construction, developed.
During the Yayoi period (roughly 300 BC to 300 AD), stone reaping knives, vertical pestles, and mortars were used for harvesting and threshing, and eventually, iron sickles and plows appeared, marking the evolution of farming tools.
Nation-Building and Rice
In the early 8th century, the Handen-Shuju system was implemented, establishing a system where the state allocated kubunden (allotted rice fields) to the people and collected harvested rice as taxes.
Later, laws such as the Sanze-Isshin no Ho (allowing land ownership for three generations) and the Konden Einen Shizai Ho (granting permanent private ownership of newly cultivated land) were enacted, promoting the privatization of land and encouraging land reclamation.
These legal systems formed the foundation of state management based on rice production.
The Konden Einen Shizai Ho also led to the stratification of rural society, as skilled rice farmers gained power and managed vast paddy fields as local magnates.
12 Entering the Sengoku (Warring States) period (mid-15th to early 17th century), rice gained strategic importance as military provisions, and rice production capacity directly translated into economic, military, and political power.
This trend continued into the Edo period (1603-1868), where Toyotomi Hideyoshi’s Taiko Kenchi (land surveys) and the Tokugawa Shogunate’s Kokudaka-sei (system of rating land and daimyo based on rice yield) clearly demonstrated that rice was central to the socio-economic system. 12
Modernization and Innovation in Rice Cultivation Technology
After the Meiji Restoration in 1868, tax payments shifted from rice to cash due to land tax reforms, but the importance of rice remained unchanged.
The government established agricultural experiment stations and promoted variety improvement as a national project, aiming for high-yield, high-quality rice.
During this period, excellent new varieties such as “Aikoku,” “Asahi,” and “Kamenoo” were developed, and agricultural technology also advanced.
The mechanization of agriculture began with the practical application of powered tillers in 1933 (Showa 8), but widespread adoption occurred after World War II, from 1955 onwards.
In particular, the introduction of rice transplanters progressed from around 1965, when technology using small young seedlings instead of traditional large ones was developed, significantly reducing the labor involved in rice cultivation.
Culture and Spirit Nurtured by Rice Cultivation
Thus, the long-standing relationship with rice has greatly influenced the lifestyles and values of the Japanese people.
The Kojiki (Record of Ancient Matters) and Nihon Shoki (Chronicles of Japan), compiled in the Nara period (8th century), describe Japan as “Toyoashihara no Chiioaki no Mizuho no Kuni” (The Land of Abundant Reed Plains, Myriad Autumns, and Fresh Rice Ears), praising it as a beautiful country where rice ears ripen abundantly.
This illustrates that rice was not merely food but a symbol of the nation’s prosperity and beauty.
Furthermore, rice cultivation, which requires cooperative work such as water management, rice planting, and harvesting, is said to have fostered the Japanese spirit of diligence, cooperativeness, and the “spirit of wa” (harmony).
These values were not mere ideals but were cultivated as practical wisdom for growing rice and maintaining communities in harsh natural environments, and they continue to be inherited by contemporary Japanese people.
The transition of rice cultivation technology is, in itself, the history of Japan’s technological development, and the relentless pursuit of efficiency and quality improvement in rice farming has also played a role in honing Japan’s technological prowess.
Practice at Home! Expert Tips for Cooking Delicious Rice
Because we eat rice every day, we naturally want to know how to cook it to bring out its maximum deliciousness.
Here, we explain the secrets to cooking delicious rice at home, recommended by experts, step-by-step from measuring to fluffing.
These procedures are based on scientific principles for optimally gelatinizing the rice starch and producing rice where each grain shines.
Step | Method | Points/Reasons |
1. Measuring | Use a measuring cup to measure rice accurately. One go (a traditional Japanese unit) is about 180ml, or about 150g by weight. | Accurate measurement is the basis for later water adjustment and the first step towards stable cooking results. |
2. Washing | Discard the first water immediately. Then, gently stir several times as if grasping a softball, and change the water. Modern rice doesn’t need vigorous washing. Aim for under 3 minutes total. | Rice absorbs bran and impurities easily with the first water, so discard it quickly. Over-washing can remove flavor and damage the grains. Avoid washing in the inner pot of the rice cooker as it may damage the coating. |
3. Soaking | Soak in plenty of clean water for about 30 minutes in summer and 1 hour in winter. The absorption rate hardly changes even if soaked for over 1 hour at room temperature or over 2 hours in the refrigerator. A maximum of 90 minutes is a guideline. | To allow the rice to absorb enough water to the core for plump cooking. Prolonged soaking can cause starch to dissolve, leading to stickiness. Soaking in the refrigerator is desirable in summer. |
4. Draining | After soaking, drain the rice in a sieve for about 5 minutes. | Be careful not to drain for too long, as the surface will dry out and cause cracked grains. |
5. Water | Basically, use 1.2 times the weight of the rice in water. For soaked and drained rice, adding an equal amount of water is fundamental. Adjust slightly less for new rice and slightly more for old rice. | It’s important to fine-tune according to the type and condition of the rice, and your preferred firmness. |
6. Cooking | If using a rice cooker, follow the instructions. For a clay pot, follow the traditional saying: “Hajime choro-choro, naka-pappa, akago naite mo futa toru na” (start low, then high heat, don’t remove the lid even if a baby cries). Medium to high heat until boiling, then low heat for 12-15 minutes. | Proper heat control gelatinizes (alpha-converts) the rice starch, bringing out its sweetness and umami. |
7. Steaming | After cooking, leave the lid on and steam for 10-15 minutes. | To evenly distribute moisture within the grains, bringing out a plump texture and umami. It also helps prevent rice from sticking. Important for nutritional aspects as well. |
8. Fluffing | After steaming, use a rice paddle to gently mix from the bottom of the pot, cutting through the rice without mashing the grains, to release excess moisture. | Releases excess moisture, makes the grains stand, and results in a non-sticky, fluffy finish. |
Each of these steps has a reason for bringing out the maximum deliciousness of the rice.
For example, gently washing rice, considering modern milling technology, differs from the traditional image of “polishing” rice, but it can be seen as an update of knowledge in line with technological advancements.
Furthermore, attention to details such as managing soaking time and the importance of steaming can be seen as an expression of the “dedication” with which Japanese people have pursued the perfect finish for every single grain of rice.
By practicing these tips, you can enjoy rice at home that rivals what’s served in high-end restaurants.
Recreating Traditional Taste with Technology: The Challenge of Japanese Electric Rice Cookers
The pursuit of delicious rice in Japanese households is supported by the wisdom of traditional cooking methods and the relentless technological development of electric rice cooker manufacturers aiming to replicate them.
For many Japanese, the ideal is the taste of “kamado-daki” – rice cooked in a traditional wood-fired hearth oven using a hagama (broad-brimmed pot), resulting in rice where each grain stands tall, and the sweetness and aroma are prominent.
To fuse this traditional taste with modern convenience, Japanese rice cooker manufacturers are constantly innovating.
Heating Technology Aiming for Kamado-Daki
Modern electric rice cookers primarily aim to replicate kamado-daki through three heating methods:
- Micom (Microcomputer) Method
A simple method where a heater at the bottom of the unit heats the inner pot.
It offers good cost performance but can result in uneven cooking compared to IH methods. - IH (Induction Heating) Method
The inner pot itself generates heat, allowing for high-火力 (high-power) and uniform heating.
This makes it easier to cook rice that is firm and “stands up.” - Pressure IH Method
In addition to IH heating, pressure is applied to the inner pot, raising the boiling point of water above 100°C (212°F).
By cooking quickly at high temperatures, heat penetrates to the core of the rice, bringing out a plumper, chewier texture.
This is adopted in many manufacturers’ high-end models.
Dedication to Inner Pots and Manufacturers’ Innovations
Another crucial element influencing the taste of kamado-daki is the “inner pot.”
Each manufacturer invests unique technology in everything from materials and shape to coatings.
- Tiger Corporation
Known for inner pots that leverage the characteristics of earthenware, such as the “Far-Infrared 5-Layer Earthenware Heat-Storing Coated Pot” and “Earthenware Kamado Coat.”
They achieve fine bubbling like an earthenware pot and high heat retention to bring out the sweetness of the rice.
They also feature “Variable Double Pressure Cooking,” a technology that controls pressure with two pressure balls, large and small, to finish the rice with stickiness and elasticity.
Tiger Corporation: Pressure IH Rice Cooker with IoT Features “炊きたて” JPA-Z100 - Zojirushi Corporation
In their “Enbu-daki” (Flame Dance Cooking) series, multiple bottom IH heaters are independently controlled to create complex convection currents within the pot, attempting to replicate the flickering flames of a kamado.
The “Goen Kamado Gama” (Blazing Flame Kamado Pot), with high heat generation efficiency and heat retention, is also a feature.
Zojirushi World Wide: https://www.zojirushi.global/ - Mitsubishi Electric
Famous for its “Hon Suminabe” (Real Charcoal Pot) made from charcoal, a material with good electrical compatibility.
The high far-infrared effect and heat generation of carbon material heat the entire pot uniformly and quickly, drawing out the umami of each grain of rice.
Mitsubishi Electric: https://ca.mitsubishielectric.com/en/ - Panasonic
Models equipped with “Bistro Shogiwaza AI” (Bistro Master Craft AI) detect the condition and amount of rice, water temperature, etc., and perform optimal heat and pressure control to cook plump, well-defined rice.
Models that can be linked with smartphones to set cooking reservations from outside the home have also appeared.
Panasonic: https://panasonic.jp/suihan/
A Uniquely Japanese Spirit of Inquiry
These advanced technologies are not merely about automating the act of “cooking rice”; they are an expression of the strong dedication and spirit of inquiry that Japanese people have cultivated over many years for “delicious rice.”
Features like “meigara-dakiwakete kino” (brand-specific cooking function) that adjust cooking for different rice varieties and their condition, and AI functions that learn user preferences, are truly symbolic of this.
The goal of enabling households to enjoy the taste of traditional kamado-daki at the touch of a button is a major challenge for manufacturers.
Behind this lies the strong desire of consumers to enrich their daily diet through delicious rice.
This mutual passion of consumers and manufacturers is what drives Japanese electric rice cookers to evolve into some of the most highly functional and sophisticated in the world.
Japanese People and Rice: A Deep-Rooted Cultural Dedication
The Japanese people’s attachment to rice goes beyond it being a mere staple food; it deeply permeates history, beliefs, language, and every corner of daily life.
This special relationship, which can be described as a “dedication,” is a crucial element shaping Japanese culture itself.
Rice in Rituals and Annual Events
In traditional Japanese rituals and annual events, rice has played a central role as something sacred or as an expression of celebration.
- Sekihan (Red Rice)
For life’s milestones and celebrations such as childbirth, Shichi-Go-San (a festival for children aged three, five, and seven), and school entrance/graduation ceremonies, sekihan, made from glutinous rice and adzuki beans (or sasage cowpeas), is indispensable.
Its red color is believed to ward off evil and bring good luck.
This custom is thought to have roots in ancient Shinto rituals where red rice (akamai) was offered to the gods, and it is also deeply connected to the Niinamesai (Harvest Festival) where thanks are given for abundant harvests.
It’s interesting to note regional variations, such as sweet sekihan using amanatto (sweetened adzuki beans) in Hokkaido and the Tohoku region, and sekihan seasoned with soy sauce around Nagaoka City in Niigata Prefecture. - Mochi (Rice Cakes)
Mochi, made from glutinous rice, adorns the tables on many hare no hi (special, celebratory days), including kagami mochi (mirror rice cakes) for New Year’s, as well as for seasonal festivals and other celebrations.
It also holds significant meaning as an offering to the gods. - Shinto Rituals and Offerings
In Shinto, rice is a symbol of divine blessing and fertility.
Pure rice (washed rice or cooked rice) is offered at shrines and household Shinto altars (kamidana).
In ceremonies like weddings and groundbreaking ceremonies (jichinsai), rice is used as a sacred offering, a medium through which to pray for divine protection.

The Niiname-sai is a harvest thanksgiving festival held at the Imperial Court and shrines across the country on November 23rd every year. New grains are offered to the gods, thanks are given for their blessings, and prayers are made for the peace of the nation and the prosperity of its people.
The Spirit of Rice in Language
The hardships of rice cultivation and the value of rice are vividly reflected in Japanese words and proverbs.
- The kanji character for rice, 「米」, is said to represent the “eighty-eight labors” involved in its cultivation, signifying the immense effort required.
- “Kome hitotsubu, ase hitotsubu” (One grain of rice, one drop of sweat) conveys the tremendous hardship farmers endure to obtain a single grain of rice.
“Aota to kodomo wa homerarenu” (Green rice fields and children cannot be praised [too early]) teaches the lesson of continuing to tend to them diligently without complacency, as harvests and futures are unpredictable. - “Sen-goku man-goku mo kome go-gō” (Even a lord with a thousand or ten thousand koku [a unit of rice yield] eats only five gō of rice a day) teaches contentment and warns against extravagance.
- Many everyday expressions originate from rice cultivation, such as “shinmai” meaning both newly harvested rice and an inexperienced person, and “gaden insui” (drawing water to one’s own rice field) meaning self-serving behavior.
The Japanese Heart Nurtured by Rice Farming and Modern “Dedication”
Rice cultivation, requiring long years of cooperative work, is said to have nurtured the Japanese traits of diligence, unity, cooperativeness, and the “spirit of wa” (harmony).
These spiritual qualities were essential for stably harvesting rice and maintaining communities under harsh natural conditions.
Awe for nature and gratitude for the harvest are also deeply connected to Shinto beliefs.
Even today, the Japanese “dedication” to rice remains strong.
This is evident in preferences for specific rice brands, the meticulous attention to cooking methods mentioned earlier, and the custom of eagerly awaiting the new rice harvest each autumn (shinmai).
Although overall rice consumption is declining as diets diversify, the consciousness of “white rice” as the center of a meal remains deeply rooted.
The culture of “kōnai chōmi” (intra-oral flavor blending), where the plain taste of rice enhances various side dishes, also supports the importance of rice.
In particular, the attachment to “white rice” is linked to the image of purity associated with white in Shinto, as well as the development of rice milling technology, forming the core of Japanese aesthetics and food culture.
Thus, rice is not merely food; it continues to be a cultural symbol deeply connected to the Japanese identity, encompassing history, beliefs, society, language, and individual preferences.
This multi-layered connection is arguably the source of the unwavering Japanese “dedication” to rice.
Connecting Japan’s Rice Culture to the Future
Japanese rice – each grain encapsulates not only rich flavor but also the wisdom of ancestors who created diverse varieties, thousands of years of rice cultivation history, and the ingenuity of cooking techniques to adorn daily tables.
Furthermore, it is inextricably linked to Japanese culture itself in the form of Shinto rituals, annual events, language, and spirituality.
In modern times, although per capita rice consumption is changing due to dietary diversification, 10 the special place of rice in the hearts of Japanese people, and their trust and affection for its quality, remain unshaken.
On the contrary, high-quality Japanese rice is crossing borders and beginning to fascinate people around the world.
We hope this article has served as an opportunity for readers to recognize the profound charm of the rice they casually eat, to try various varieties, to attempt traditional cooking methods, or perhaps to marvel at the technology of the latest rice cookers.
Japan’s rice culture continues to evolve, preserving tradition while incorporating new technologies like smart agriculture, and responding to overseas demand.
To connect this rich and profound food culture to future generations, it may be most important for each of us to maintain an interest in and gratitude for rice.
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